We are very excited to report that on Thursday 22nd December 2011 we reached our target to raise £5,000 for the pilot phase of the bloomtrigger project. With only a few days remaining to achieve our target before Christmas we experienced a generous surge of support from new individuals and businesses signing up to help pioneer this new model of rainforest conservation. We even managed to break the progress bar on the homepage as we began to go beyond the 10,000 blooms mark!
Congratulations to the schools, individuals and businesses who became a part of the bloomtrigger project at this early stage. Together we have established a new model of online fundraising to help tackle the issue of global deforestation and climate change. We have demonstrated that diverse people from all around the world are willing to buy into this concept and that even the smallest of local businesses haven chosen to support bloomtrigger during these difficult economic times, not just because they believe in the importance of empowering young children to protect rainforest, but also because of the belief in the potential of the innovative approach we are taking.
So what is next for us? As we look to the next phase of the bloomtrigger project and prepare to scale up this model to reach more schools, we are busy developing new and interesting ways for schools to plant blooms on the rainforest map to help strengthen this key part of the project. We will begin looking to secure the investment we require to grow the bloomtrigger project in the next phase. We have already begun talking to schools keen to join the project in places as far away as South America and Africa. We have much to do and will need your support more than ever.
To reflect, 2011 was a turbulent year whose events had a dramatic influence on the global environmental and economic landscape. As we begin a new year the eyes of the world are focused on finding new solutions to the many challenges we face, so lets make sure that in 2012 we tell as many people as possible about what we have achieved so far and ask them to join us in our ambition to protect rainforest in a simple, affordable and creative way!
Pupils at Salusbury Primary School with bloomtrigger ambassador Boris 'Bo' Jr. and founder James Sutton